SEO-Bericht für Dummies
SEO-Bericht für Dummies
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Before you actually do anything mentioned in this section, check if Google has already found your content (maybe you don't need to do anything!). Try searching on Google for your site with the site: search operator. If you Weiher results pointing to your site, you're in the Stichwortliste. For example, a search for site:wikipedia.org returns these results. If you don't Weiher your site, check out the technical requirements to make sure there's nothing technically preventing your site from showing hinein Google Search, and then come back here. Google primarily finds pages through Linke seite from other pages it already crawled.
Obviously, the better way to solve a Schwierigkeit is to prevent it from happening in the first place. If you can identify your bad Linker hand before Google can get to them with a data refresh or an update, you’ll never have to experience a ranking drop at all.
Don’t forget to assess for relevancy and intent and create content that satisfies your target audience. You’re trying to capture the audience you want that also wants you, which is what SEO and keyword research is all about. How do I discover popular keywords?
In many cases, these are other websites that are linking to your pages. Other sites linking to you is something that happens naturally over time, and you can also encourage people to discover your content by promoting your site. If you'Response open to a little technical challenge, you could also submit a sitemap—which is a datei that contains all the URLs on your site that you care about. Some content management systems (Content-management-system) may even do this automatically for you. However this isn't required, and you should first focus on making sure people know about your site. Check if Google can Tümpel your page the same way a Endbenutzer does
At Yoast, we practice ‘holistic SEO‘. With holistic SEO, your primary goal is to build and maintain the best possible website. You don’t try to fool Google. Instead, you invest your time and effort hinein a sustainable long-term strategy. Because if you work on improving your pages and running a high-quality website, then your chances of ranking will improve too.
Instead, practice sustainable SEO with your Endanwender rein mind, and you will benefit in the long zustrom. Read more on how to rank high rein Google or if you use WordPress, make sure to check out ur ultimate guide on SEO in WordPress: Read more: The ultimate guide to WordPress SEO »
One of the most effective and lasting ways is word of mouth: that is, people familiar with your site tell their friends about it, World health organization hinein turn visit your site. This can take time, and usually you need to invest some time and effort rein other practices first, such as community engagement. Our friends over at Google for Creators have excellent resources about building and engaging your audience. Putting effort into the Rechnerunabhängig promotion of your company or site can also Beryllium rewarding.
If you have spammy sites linking to your pages, the best thing you can do is disavow them to avoid being seen as guilty by association. We’ll talk more about that hinein a bit.
Full SEO audits should Beryllium conducted regularly – ideally according to a documented schedule. But if you’ve never conducted a site audit before and aren’t sure if the timing is right, we’ve compiled a Kniff of Wesentlich symptoms that indicate it’s time.
Beyond that, you can and should rely on Google Webmaster Tools to andrang reports on your title tags and meta descriptions. Once installed, head to the Search Appearance tab and click on Hypertext markup language Improvements. Here, Google will give you a handy list of any problems it detects with your titles or descriptions.
You now have a solid understanding of what you wanted to do, the effort you put forth, and the results of those efforts. Hopefully, you’ve uncovered some weaknesses to improve and some successful areas to replicate, so let’s formalize those with some questions:
Once you have a Tücke of all the links pointing back to you, Ausgangspunkt going through them one more info by one. If you’ve already experienced a penalty, you can Beryllium pretty sure there’s at least one bad Hyperlink hiding in the others. Keep an eye out for Linke seite that exhibit any of the following questionable qualities:
Short on time or not feeling adventurous? You might consider hiring a professional. Here's what to consider.
Uncover your site’s organic search keywords. Decide if you want to track any of these terms by adding them directly to your Keyword Lists, or Absatz up to 10,000 rows as a CSV.